Green Toys Inc. makes a line of classic children’s toys constructed from recycled plastic and other recycled environmentally friendly products. Unlike its half dozen eco- friendly competitors that manufacture or buy raw materials for their toys overseas, Green Toys contracts only with companies in California. The two co- founders Von Goeben and Laurie Hymen have had no plans to move production out of the US. However, they do not exclude the possibility of manufacturing abroad with local sourcing of materials. In the Caribbean, the industry of environmentally friendly products is steeply growing and toys are no exception. Review the following case study as a guide to answer the question below. QUESTION The two CEOs of green Toys company in which you are employed as the most senior global marketing consultant have approached you to do an analysis of any Caribbean country of your choice in which to target. You are required to design a global and holistic assessment of this move for them. Your Analysis should entail the following: The criteria for international selection of this specific location. Using relevant references as supporting evidence. Give details of the “Key Success Factors” Green Toys, which will make it globally competitive and HOW it can impact global sales in the chosen market. Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies. Discuss the Political, Economic, Cultural and Technological challenges you envisage that Green Toys might encounter in entering the international market AND explain with reason/s which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges. Recommendation: 5.What Strategic Advice would you give in targeting this particular market?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Green Toys Inc. makes a line of classic children’s toys constructed from recycled plastic and other recycled environmentally friendly products. Unlike its half dozen eco- friendly competitors that manufacture or buy raw materials for their toys overseas, Green Toys contracts only with companies in California.

The two co- founders Von Goeben and Laurie Hymen have had no plans to move production out of the US. However, they do not exclude the possibility of manufacturing abroad with local sourcing of materials.

In the Caribbean, the industry of environmentally friendly products is steeply growing and toys are no exception.

Review the following case study as a guide to answer the question below.

QUESTION

The two CEOs of green Toys company in which you are employed as the most senior global marketing consultant have approached you to do an analysis of any Caribbean country of your choice in which to target. You are required to design a global and holistic assessment of this move for them.

Your Analysis should entail the following:

The criteria for international selection of this specific location. Using relevant references as supporting evidence.

Give details of the “Key Success Factors” Green Toys, which will make it globally competitive and HOW it can impact global sales in the chosen market.

Discuss at least TWO Global marketing entry strategies that you would suggest to penetrate this market. Explain with reason(s) using credible references for selecting those strategies.

Discuss the Political, Economic, Cultural and Technological challenges you envisage that Green Toys might encounter in entering the international market AND explain with reason/s which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges.

Recommendation:

5.What Strategic Advice would you give in targeting this particular market?

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