Give an example for product concept?
The product concept is based on the understanding that consumers will choose the product if it has the finest quality, peculiarities and performance. The product concept is important because it is essential to provide the best product and meet the customers' needs and desires.
Sales, marketing and distribution, are the major components of a product concept. Depending on the product concept, a company can give identity to the product and add functional values and usability so that a customer can reap maximum benefits from the market. For example, Apple, one of the world's largest tech companies, is one of the top five companies in the world. Apple's flagship products consist of the iPhone, TV, store, music, videos and iPod. The company pursues the product concept by focusing on delivering a quality product. Apple's consumer market is not paying attention to the price.
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