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Give a general problems encountered when building market entry strategies. Give Examples.
Step by step
Solved in 2 steps
- Identify the various market entry strategies.Think of a popular local or international enterprise to analyze in this activity. 1) Identify the business you are analyzing 2) How did the marketing mix of the business help in achieving a name in the industry? 3) Identify the weak points of their marketing mix that might need to be improved. If there are only a few weak points researched, what then can be possible opportunities for their marketing mix to be better? 4) Suppose you were working in this business and you were tasked to decide on a new product to launch, what product would it be and how would you market and promote it?Explain the conditions for a market to be perfectly competitive? Include any sources used.
- Who is market challengers?Discuss the competitive forces in the industry in which Airbnb is competing and provide evidence from the supplied case study to support your answer.Hint: Use Porter’s 5 Forces model to guide your discussion. You are welcome to provide evidence from other sources to complete your discussion.The justification for the fact that the fully competitive market is the most successful and most effective type of market and discuss the reasons.
- Advise an organisation that is planning to adopt a market development strategy on the various options available, when it is viable and suitable to adopt the strategy.defensive diversification explanationanswer in short Outline the risks faced by agricultural producers and the methods of managing these risks. 1. Which of the following methods does not help reduce production risks? a. buy disease-resistant seed varieties b. select stable enterprises c. Invest in excess machinery capacity d. sell crops to a farmers market e. diversify crops and/or business 2. Which of the following methods does not help reduce marketing risks? prepare a marketing plan Stockpile production inputs know your competitors recognize comparative marketing advantage integrate vertically to ensure a market or form marketing alliance 3. Which of the following method does not help reduce risk in financial decisions? expand markets for your production develop a realistic financial plan improve the record-keeping system to increase credit availability invest in fewer risky enterprises Use fixed-interest rate loans
- Now that you know what a "marketing mix" is, let's try putting it into practice. Think of a business in the tourism industry that you would want in the future. Create a "Marketing Mix" using the key elements of marketing.The industry environment plays a critical role in the profitability of a company. Hence, companies are to critically examine an industry towards ascertaining how its strategies success could be influenced by the industry factors. With the aid of a diagram, conduct an industry analysis of the carbonated drink industry assuming you are the business strategist working for NESTLE Milo Ghana Limited.Describe the three strategies that a firm can use to determine the number of market intermediaries and discuss the strengths and weaknesses of each strategy