‘Get the location wrong and it can have a significant impact on profits, and or service’. The location decisions will usually have an effect on the operations costs as well as its ability to serve its customers. The costs of moving an operation can be hugely expensive and the risks of inconveniencing customers very high. Factors such as 1) Reasons for location decisions, 2) The objectives of the location decision, 3) Supply-side influences and 4) Demand-side influences must be considered. With the above factors in mind, discuss in detail how your organisation will decide where the facility should be located.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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‘Get the location wrong and it can have a significant impact on profits, and or service’.

The location decisions will usually have an effect on the operations costs as well as its ability to serve its customers. The costs of moving an operation can be hugely expensive and the risks of inconveniencing customers very high.

Factors such as 1) Reasons for location decisions, 2) The objectives of the location decision, 3) Supply-side influences and 4) Demand-side influences must be considered.

With the above factors in mind, discuss in detail how your organisation will decide where the facility should be located.

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