Gerard is a sales executive for an office supply start-up, and his job includes giving frequent demonstrations to prospective clients and business professionals. When a prospective client representative finds fault with the company's printer, Gerard should use this situation as a chance to 1) show positive feedback received from other clients for the printer 2) extend the presentation and answer questions 3) determine if the prospect has the ability to pay for the machine 4) propose alternative purchases

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Gerard is a sales executive for an office supply start-up, and his job includes giving
frequent demonstrations to prospective clients and business professionals. When a
prospective client representative finds fault with the company's printer, Gerard
should use this situation as a chance to
1) show positive feedback received from other clients for the printer
2) extend the presentation and answer questions
3) determine if the prospect has the ability to pay for the machine
4) propose alternative purchases
Transcribed Image Text:Gerard is a sales executive for an office supply start-up, and his job includes giving frequent demonstrations to prospective clients and business professionals. When a prospective client representative finds fault with the company's printer, Gerard should use this situation as a chance to 1) show positive feedback received from other clients for the printer 2) extend the presentation and answer questions 3) determine if the prospect has the ability to pay for the machine 4) propose alternative purchases
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