Galleto (2018) mentioned that “While Business Intelligence answers what happened, Business Analytics answers why it happened and whether it will happen again.” What are your thoughts on this?
Galleto (2018) mentioned that “While Business Intelligence answers what happened, Business Analytics answers why it happened and whether it will happen again.” What are your thoughts on this?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
- Galleto (2018) mentioned that “While Business Intelligence answers what happened, Business Analytics answers why it happened and whether it will happen again.” What are your thoughts on this?
- As an exercise, look on the web for examples of data service providers. List them down. What sorts of services do these big data providers sell to their clients?
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