From the perspective of a producer, quality is perceived as a set of standards and specifications that must be met by a product while from the consumer perspective quality is viewed as attributes that satisfy their individual needs in the product. Discuss the following and give examples from the AUTOMOBILE manufacturing side and the HOSPITALITY service industry side. A. Quality dimension B. Determinants of quality C. Cost of quality D. ISO 9000 standard E. Cost of quality F. Total quality management.
From the perspective of a producer, quality is perceived as a set of standards and specifications that must be met by a product while from the consumer perspective quality is viewed as attributes that satisfy their individual needs in the product. Discuss the following and give examples from the AUTOMOBILE manufacturing side and the HOSPITALITY service industry side. A. Quality dimension B. Determinants of quality C. Cost of quality D. ISO 9000 standard E. Cost of quality F. Total quality management.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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From the perspective of a producer, quality is perceived as a set of standards and specifications that must be met by a product while from the consumer perspective quality is viewed as attributes that satisfy their individual needs in the product.
Discuss the following and give examples from the AUTOMOBILE manufacturing side and the HOSPITALITY service industry side.
A. Quality dimension
B. Determinants of quality
C. Cost of quality
D. ISO 9000 standard
E. Cost of quality
F. Total quality management.
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