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Franchising is a method of distributing products or services involving a franchisor that establishes the brand's trademark, trade name, business system, and a franchisee who pays a royalty and an initial fee for the right to do business under the franchisor's name and system. It is a contractual business relationship. What do you think is the prime advantage and disadvantage in having a business of this nature?

Franchising is a method of distributing products or services involving a franchisor that establishes the brand's trademark, trade name, business system, and a franchisee who pays a royalty and an initial fee for the right to do business under the franchisor's name and system. It is a contractual business relationship. What do you think is the prime advantage and disadvantage in having a business of this nature?

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Franchising is a method of distributing products or services involving a franchisor
that establishes the brand's trademark, trade name, business system, and a
franchisee who pays a royalty and an initial fee for the right to do business under
the franchisor's name and system. It is a contractual business relationship. What
do you think is the prime advantage and disadvantage in having a business of
this nature?

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