Ethics To bring cost-effective products to your door,retailers like Walmart use suppliers, some of whichmay contract work out to other suppliers and so on.And while the initial suppliers that Walmart contractswith may be socially responsible, not all suppliers are.What should retailers do to protect themselves fromworking with unethi<al companies or selling productsmade by such companies? How far down the supplychain should retailers be responsible for the businesspractices of their vendors?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ethics To bring cost-effective products to your door,
retailers like Walmart use suppliers, some of which
may contract work out to other suppliers and so on.
And while the initial suppliers that Walmart contracts
with may be socially responsible, not all suppliers are.
What should retailers do to protect themselves from
working with unethi<al companies or selling products
made by such companies? How far down the supply
chain should retailers be responsible for the business
practices of their vendors?

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