Four companies dominate the higher education textbook market: Pearson, McGraw-Hill Education, Cengage, and Wiley. College textbooks can be an expensive addition to the cost of higher education. College textbook prices have increased at a rate of three times inflation since 1977. The current average cost of a college textbook is $175. In recent years, the introduction of online textbooks and opensource materials have disrupted this market and changed some of its characteristics. 1. How many buyer and sellers (few or many), type of product, barriers to entry, type of market.
Four companies dominate the higher education textbook market: Pearson, McGraw-Hill Education, Cengage, and Wiley. College textbooks can be an expensive addition to the cost of higher education. College textbook prices have increased at a rate of three times inflation since 1977. The current average cost of a college textbook is $175. In recent years, the introduction of online textbooks and opensource materials have disrupted this market and changed some of its characteristics. 1. How many buyer and sellers (few or many), type of product, barriers to entry, type of market.
Chapter1: Making Economics Decisions
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Textbooks and the Internet
Four companies dominate the higher education textbook market: Pearson, McGraw-Hill Education, Cengage, and Wiley. College textbooks can be an expensive addition to the cost of higher education. College textbook prices have increased at a rate of three times inflation since 1977. The current average cost of a college textbook is $175. In recent years, the introduction of online textbooks and opensource materials have disrupted this market and changed some of its characteristics.
1. How many buyer and sellers (few or many), type of product, barriers to entry, type of market.
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