For each of the 6 principles come up with a scenario in which you could effectively persuade someone to do or buy something

Ciccarelli: Psychology_5 (5th Edition)
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ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
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Chapter1: The Science Of Psychology
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For each of the 6 principles come up with a scenario in which you could effectively persuade someone to do or buy something
کت
S
Mariann
Dr. Robert B. Cialdini's
6 Principles of Persuasion
1. Reciprocity
Desire to give back "in kind"
when you receive an
unexpected gift
2. Commitment
Desire to maintain
consistency in
already said or done
hat y
t you've
3. Social Proof
Desire to follow the lead of
those who are similar to you
4. Liking
Desire to agree with a person
who resembles you or shares
the same values
5. Authority
Desire to trust and agree with
an "expert" based on visual
cues (lab coat, uniform, power)
6. Scarcity
Desire to get something that
is limited or difficult to
obtain (time, quantity, space)
The following is based on Dr. Robert Cialdini's 6 Principles of Persuasion. Watch the 2
videos and then apply what you've learned below.
*Note: In the videos, "consensus" and "social proof" are the same principle.
For each of the 6 principles, come up with a scenario in which you could effectively
persuade someone to do or buy something. These could be made-up scenarios, or they
could be situations in which you were persuaded by others in the past. I can think of
several examples of times when I was persuaded by these techniques/principles.
Sometimes people were clearly using these techniques on me (at a car dealership, for
instance), and at other times they unconsciously, unmaliciously persuaded me.
https://www.youtube.com/watch?v=p8aHW2gScxU
cial influences c
psychologists to their r
https://www.youtube.com/watch?v=cFdCzN7RYbw&t=76s
hctions.
01
hrrents
Rule
nformit
the
**Your examples must not be identical to the ones in the videos. 100% can only be achi
if you are applying these principles to unique or personal situations.
Transcribed Image Text:کت S Mariann Dr. Robert B. Cialdini's 6 Principles of Persuasion 1. Reciprocity Desire to give back "in kind" when you receive an unexpected gift 2. Commitment Desire to maintain consistency in already said or done hat y t you've 3. Social Proof Desire to follow the lead of those who are similar to you 4. Liking Desire to agree with a person who resembles you or shares the same values 5. Authority Desire to trust and agree with an "expert" based on visual cues (lab coat, uniform, power) 6. Scarcity Desire to get something that is limited or difficult to obtain (time, quantity, space) The following is based on Dr. Robert Cialdini's 6 Principles of Persuasion. Watch the 2 videos and then apply what you've learned below. *Note: In the videos, "consensus" and "social proof" are the same principle. For each of the 6 principles, come up with a scenario in which you could effectively persuade someone to do or buy something. These could be made-up scenarios, or they could be situations in which you were persuaded by others in the past. I can think of several examples of times when I was persuaded by these techniques/principles. Sometimes people were clearly using these techniques on me (at a car dealership, for instance), and at other times they unconsciously, unmaliciously persuaded me. https://www.youtube.com/watch?v=p8aHW2gScxU cial influences c psychologists to their r https://www.youtube.com/watch?v=cFdCzN7RYbw&t=76s hctions. 01 hrrents Rule nformit the **Your examples must not be identical to the ones in the videos. 100% can only be achi if you are applying these principles to unique or personal situations.
6 principles of persuasion
1)
2) Scarcity
Reciprocity
We feel obligated to return favours to people
who have done favours for us in the past.
We value scarce information and commodities
more then things that are in abundance.
We believe what trustworthy and credible
experts say.
3)
Authority
4) Commitment we are most likely to do what is consistent with
what we have done in the past
5)
Consensus
6) Likability
We trust the power of the crowd and like to be
associated with popular things.
We say yes to people that we like. Similarity,
compliments and cooperative effort.
Transcribed Image Text:6 principles of persuasion 1) 2) Scarcity Reciprocity We feel obligated to return favours to people who have done favours for us in the past. We value scarce information and commodities more then things that are in abundance. We believe what trustworthy and credible experts say. 3) Authority 4) Commitment we are most likely to do what is consistent with what we have done in the past 5) Consensus 6) Likability We trust the power of the crowd and like to be associated with popular things. We say yes to people that we like. Similarity, compliments and cooperative effort.
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