Answered: For a samgyupsal grill box business,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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For a samgyupsal grill box business, provide 10 opportunities you can conclude

Transcribed Image Text:www STRENGTHS SWOT ANALYSIS ● New Concept/ Innovative Product Less Competitors since there is no other business offering the product in the Location. ● O Highly Motivated workforce Convenient Product offers Equipment needed are accessible Quality Meats and ingredients Delivery type of service I WEAKNESSES ● There's no advanced equipment integrated with the business yet. It is difficult to establish customer loyalty due to lack of reputation. There is currently no long-term supplier for the ingredients. Low startup costs. There are numerous substitute ● ● products. Prices are comparable to Korean BBQ restaurants, but service is not unlimited. Employees have little experience with restaurant operations. Lack of culinary certifications Low brand awareness Difficult to access capital and funding

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