Fixed Asset Turnover Ratio Amazon.com, Inc. is the world's leading Internet retailer of merchandise and media. Amazon also designs and sells electronic products, such a e-readers. Netflix, Inc. is the world's leading Internet television network. Both companies compete in the digital media and streaming space. However, Netflix is more narrowly focused in the digital streaming business than is Amazon. Sales and average book value of fixed assets information (in millions) are provided for Amazon and Netflix for a recent year as follows: Amazon Netflix $232,887 $15,794 55,332 369 Sales Average book value of fixed assets

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Fixed Asset Turnover Ratio
Amazon.com, Inc. is the world's leading Internet retailer of merchandise and media. Amazon also designs and sells electronic products, such as
e-readers. Netflix, Inc. is the world's leading Internet television network. Both companies compete in the digital media and streaming space.
However, Netflix is more narrowly focused in the digital streaming business than is Amazon. Sales and average book value of fixed assets
information (in millions) are provided for Amazon and Netflix for a recent year as follows:
Amazon
Netflix
$232,887
$15,794
55,332
Sales
Average book value of fixed assets
369
a. Compute the fixed asset turnover ratio for each company. Round to one decimal place.
Amazon
Netflix
Fixed Asset
Turnover Ratio
b. Which company is more efficient in generating sales from fixed assets?
c. Based on your calculations above which of the following is true?
1. The difference in their fixed asset turnover ratios because Netflix does not require significant investment in fixed asset as compared to
Amazon. This is primarily due to the difference in their core business.
2. The difference in their fixed asset turnover ratios because Amazon does not require significant investment in fixed asset as compared to
Netflix. This is primarily due to the difference in their core business.
3. The difference in their fixed asset turnover ratios because Netflix is managing its fixed assets more efficiently than Amazon. This is
primarily due to the difference in their management.
4. The difference in their fixed asset turnover ratios because Amazon is managing its fixed assets more efficiently than Netflix. This is
primarily due to the difference in their management.
Transcribed Image Text:Fixed Asset Turnover Ratio Amazon.com, Inc. is the world's leading Internet retailer of merchandise and media. Amazon also designs and sells electronic products, such as e-readers. Netflix, Inc. is the world's leading Internet television network. Both companies compete in the digital media and streaming space. However, Netflix is more narrowly focused in the digital streaming business than is Amazon. Sales and average book value of fixed assets information (in millions) are provided for Amazon and Netflix for a recent year as follows: Amazon Netflix $232,887 $15,794 55,332 Sales Average book value of fixed assets 369 a. Compute the fixed asset turnover ratio for each company. Round to one decimal place. Amazon Netflix Fixed Asset Turnover Ratio b. Which company is more efficient in generating sales from fixed assets? c. Based on your calculations above which of the following is true? 1. The difference in their fixed asset turnover ratios because Netflix does not require significant investment in fixed asset as compared to Amazon. This is primarily due to the difference in their core business. 2. The difference in their fixed asset turnover ratios because Amazon does not require significant investment in fixed asset as compared to Netflix. This is primarily due to the difference in their core business. 3. The difference in their fixed asset turnover ratios because Netflix is managing its fixed assets more efficiently than Amazon. This is primarily due to the difference in their management. 4. The difference in their fixed asset turnover ratios because Amazon is managing its fixed assets more efficiently than Netflix. This is primarily due to the difference in their management.
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