First, an important factor in choosing the best communication channel is its media richness. What does this concept meant, why it is useful to manager and briefly state how technology has contributed in increasing the media richness? By giving a real or imaginary example of communication that you have involved (example company/your superior with you or you with subordinate) state the communication channel that has been used and comment the suitability of the channel base on your understanding of the concept of ‘media richness Second, a marketing department of a company employs people from at least five countries with significantly different cultures. You friend as a new manager of the department is concerned that communication problems might exist among these employees, but your friend doesn’t know what problems would occur. Identify and explain to your friend two communication barriers that might occur due to cultural differences among employees.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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First, an important factor in choosing the best communication channel is its media richness. What does this concept meant, why it is useful to manager and briefly state how technology has contributed in increasing the media richness? By giving a real or imaginary example of communication that you have involved (example company/your superior with you or you with subordinate) state the communication channel that has been used and comment the suitability of the channel base on your understanding of the concept of ‘media richness

Second, a marketing department of a company employs people from at least five countries with significantly different cultures. You friend as a new manager of the department is concerned that communication problems might exist among these employees, but your friend doesn’t know what problems would occur. Identify and explain to your friend two communication barriers that might occur due to cultural differences among employees.

 

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