Answered: Figure out the better forecasting…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Freya is a new name in the retail industry that just started off its journey. With the right strategies, the brand’s grandeur will only rise with time. However, the founders really want to predict the customer demand right for the month of June. Hence, they need to figure out the right forecasting techniques. They are considering 2-period Moving Average, Naive technique, and Exponential Smoothing (use any value between .10 - .18 as the value of alpha). Figure out the better forecasting technique among 2 periods Moving Average, Naive technique, and Exponential Smoothing by doing the error calculation.

Period	Demand	2period Moving Average	Naive technique	Exponential Smoothing
January	80	85	82	70
February	84	82	**	**
March	89	**	**	**
April	95	**	**	**
May	98	**	**	**

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