Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Product-market growth

Principles of Management
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Chapter7: Entrepreneurship
Section7.2: Characteristics Of Successful Entrepreneurs
Problem 1CTQ: What type of entrepreneur is Apollonia PoilĂ¢ne?
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How might a planner decide on competitive growth
strategies using tools such as the market growth/market
share matrix (Figure 2.3) and product-market matrix
(Figure 2.4)?

Figure 2.4
Competitive Growth Strategies
Market
Product
Present
Penetration
Development
Market
New
Diversification
Development
Present
New
Product
Market
Transcribed Image Text:Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Market
Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group
High
Star
Question mark
Low
Cash cow
Dog
High
Low
Relative market share
Product-market growth
Transcribed Image Text:Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Product-market growth
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