Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Product-market growth
Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Product-market growth
Chapter7: Entrepreneurship
Section7.2: Characteristics Of Successful Entrepreneurs
Problem 1CTQ: What type of entrepreneur is Apollonia PoilĂ¢ne?
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How might a planner decide on competitive growth
strategies using tools such as the market growth/market
share matrix (Figure 2.3) and product-market matrix
(Figure 2.4)?
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