Figure 2. Scanning the External Environment Analysis of Societal Environment Economic, Sociocultural, Technological, Political-Legal Factors Market Analysis Community Analysis Competitor Analysis Supplier Analysis Selection of Strategic Factors Interest Group Analysis Opportunities • Threats Governmental Analysis (1001
Figure 2. Scanning the External Environment Analysis of Societal Environment Economic, Sociocultural, Technological, Political-Legal Factors Market Analysis Community Analysis Competitor Analysis Supplier Analysis Selection of Strategic Factors Interest Group Analysis Opportunities • Threats Governmental Analysis (1001
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
GIve interpretation about the image.

Transcribed Image Text:Figure 2. Scanning the External Environment
Analysis of Societal Environment
Economic, Sociocultural, Technological, Political-Legal Factors
Market
Analysis
Community
Analysis
Competitor
Analysis
Supplier
Analysis
Selection of
Strategic Factors
Interest Group
Analysis
• Opportunities
Threats
Governmental
Analysis
Source: Hunger and Wheelan (1993)
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