Familiarize yourself with a new social media platform or tool. You are probably already a social media user—now it’s time to learn about a social media platform or tool with which you are not yet familiar. Choose a social media platform in which you are not a member, or a social media tool that you have not yet used. Learn as much as you can about your selection from its home page, online reviews, and news articles. Create a presentation outlining the features, benefits, and drawbacks of your choice—including your own view of its effectiveness as a vehicle for social media marketing.
Familiarize yourself with a new social media platform or tool. You are probably already a social media user—now it’s time to learn about a social media platform or tool with which you are not yet familiar. Choose a social media platform in which you are not a member, or a social media tool that you have not yet used. Learn as much as you can about your selection from its home page, online reviews, and news articles. Create a presentation outlining the features, benefits, and drawbacks of your choice—including your own view of its effectiveness as a vehicle for social media marketing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Familiarize yourself with a new social media platform
or tool. You are probably already a social media user—now
it’s time to learn about a social media platform or tool with
which you are not yet familiar. Choose a social media platform
in which you are not a member, or a social media tool that you
have not yet used. Learn as much as you can about your selection from its home page, online reviews, and news articles.
Create a presentation outlining the features, benefits, and
drawbacks of your choice—including your own view of its
effectiveness as a vehicle for social media marketing.
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