Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explore the concept of
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Step 1: Define corporate governance
Corporate governance is a complicated framework of values, rules, and procedures that acts as a company's map and directs the actions and decisions of a business. It acts as the coding system for an organization's ethical behavior, accountability, and stakeholder interactions. It is the approach of balancing the interests of a company's owners and its management, going beyond rules to define how a company operates responsibly.
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