Explain why these results for Movistar, explain each factor, why it has this score and Movistar's areas for improvement. MovistarKey factors Weight RatingScorePublicity0.10.3Prices0.250.75Customerservice0.150.6Technology0.1730.51Innovation0.2320.46Brand name0.10.33.3.4)3.

Movistar is considered the leading telecommunication service provider, operating in Spain and other…

Answered: Explain why these results for Movistar,…

Explain why these results for Movistar, explain each factor, why it has this score and Movistar's areas for improvement.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Explain why these results for Movistar, explain each factor, why it has this score and Movistar's areas for improvement.

Transcribed Image Text:Movistar Key factors Weight Rating Score Publicity 0.1 0.3 Prices 0.25 0.75 Customer service 0.15 0.6 Technology 0.17 3 0.51 Innovation 0.23 2 0.46 Brand name 0.1 0.3 3. 3. 4) 3.

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