Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Explain the term Zone pricing?
Depending upon geographical locations pricing can be effectively classified to a specific group known as zone pricing.
Zone pricing is the process in which price for products and services are determined for the customers with defined provinces or zone and they are charged the same price for the commodities. In this type of pricing method shipping prices for certain commodities may vary according to the regional boundaries.
Market forces of demand and supply play a significant role in zone pricing as it reflects the local competitive circumstances.
Zone pricing enables marketers to carry down smooth competition strategies when it comes to the time of tight economic situations.
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