Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain the term Value chain?
Expert Solution
Step 1
Marketing strategies and activities are formulated to make the whole process of marketing easier and smoother.
Also, marketers use various marketing tools to implement such strategies as advertising, social media, sales promotion, direct marketing, etc.
Marketers use these strategies to induce consumers to purchase a company's offerings.
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