Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Explain the term Reminder advertising?
Today’s world advertising is not limited to broadcasting an offer in front of a large crowd. There are many marketing strategies and techniques, each fulfilling their own purposes. It is a complex process that requires the best skill and understanding of one’s audience.
Reminder advertising is the most effective marketing approach implemented by brands to retain a target audience. It can also be used to store established products at high sales rates or at the maturity stage of the product life cycle. This is different from other types of advertising in that one does not try to convince the audience. They help to increase the better realization about the brand and strengthen the brand’s key messages and recent offers and products. They often refer to the product and testimonials of short and old consumers and repeat at the end of the product life cycle to maintain public interest and knowledge about a well-known product.
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