Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.3: The Objectives Of Promotion
Problem 1LO
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Question
Explain the term Promotion?
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Step 1
Promotion is the activity of the marketing mix i.e. 4 p's product, price, place, promotion. It set of marketing tools that a company uses to achieve the marketing objective and goals.
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