Answered: Explain the term Place?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain the term Place?

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Place in the business context refers to mode of doing business. This mode is used to deliver the products and services from the place of producer to the place of the customer with the use of the distribution channels and the marketing channels.

The mode of doing business can be of two types. This can be either by using the brick and mortar method of doing business with the physical stores or by taking your business online with the use of Internet.

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