Explain the term General need description?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Explain the term General need description?

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Step 1

To successfully navigate the buying decision process, one must provide the right kind of information and make sure that sales representatives are in touch with the right decision-makers. There are various phases in the buying decision process, consisting of different approvers contingent on the purchase price and strategic importance.

Step 2

General need description is a step in the business purchase process in which the buyer narrates the general features and quantity of the item required. This is an important step in the business buying process. When the buyer understands a need in the business purchase process, they need to fully illustrate it to make sure everyone understands it and for the idea of ​​arrangement that the organization should find. Working with clients, architects, specialists’ acquisition and others, the buyer identifies and organizes important item qualities. This informative buyer sees basically all the concerns of a typical customer or client.

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