Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain the term Emotional appeals?
Expert Solution
Step 1
Advertising is one of the methods of promoting a product or service to the target market in order to induce them to make a purchase.
Advertising appeals are communication strategies used to grab the attention of customers towards a product/service in order to persuade them to buy the product advertised.
Different types of advertising appeals:
- Emotional appeal
- Fear appeal
- Humor appeal
- Adventure appeal
- Rational appeal
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