Answered: Explain the term Emotional appeals?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain the term Emotional appeals?

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Step 1

Advertising is one of the methods of promoting a product or service to the target market in order to induce them to make a purchase.

Advertising appeals are communication strategies used to grab the attention of customers towards a product/service in order to persuade them to buy the product advertised.

Different types of advertising appeals:

Emotional appeal
Fear appeal
Humor appeal
Adventure appeal
Rational appeal

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