Explain the reason for considering maximax and maximin strategies as optimistic and pessimistic startegies

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 2CRQ: What information does a SWOT analysis provide managers? What information might it miss?
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Explain the reason for considering maximax and maximin strategies as optimistic and pessimistic startegies ? 

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