Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the purpose of environmental scanning.
Expert Solution

Step 1
Environmental scanning is how to get-together data about occasions and their connections inside an association's inner and outer conditions. The fundamental reason for ecological checking is to assist the executives with deciding the association's future heading.
Environmental scanning is an interaction that methodically studies and deciphers pertinent information to distinguish outside favorable circumstances and dangers that could impact future choices. It is firmly identified with a S.W.O.T. examination and ought to be utilized as a component of the essential arranging measure.
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