Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Explain the levels of marketing strategy.
Expert Solution
Introduction
A strategy is the set of choices which the person takes to reach towards his goals. These set of choices can make or break the success path. Such strategies are required to be created in every sector. They help the team to align their actions and resources.
A marketing strategy is thus the specific set of choices made to achieve the marketing goals. There are goals, market segmentation, positioning, channel choice, etc. in a marketing strategy. This strategy should be lean and evolved as new learning appears.
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