Answered: Explain the importance of executive…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain the importance of executive summary of a business plan

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An executive summary is the first section of a business plan or proposal that provides a brief overview of the document and contains its main points. It is primarily used in the business world, but its application in academia is also possible.

The executive summary component of your business plan exists to give readers an overview of the entire document, allowing them to understand what they can expect to learn.

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