Explain the impact of culture on marketting strategy?
A marketing strategy can refer to a business firm's overall game plan to reach its prospective consumers and to turn them into customers of their products or service. It contains a company's value proposition, essential brand messaging, data in target customer demographics, and other high-level elements.
Cultural values define what acceptable and unacceptable behavior is. To develop an effective marketing strategy, a business firm should consider the cultural influences of the society in which the products introduces. People make decisions about the consumption of a product based on their cultural results.
Cultural values vary from one place to another within a country. Thus marketing to these demographics should reflect the cultural differences—symbols, including spoken and unspoken language, influence a society's culture.
A marketer should need to conform to advertising according to these symbols of each culture. Rituals play an essential role in life events, including birthdays, marriage, graduation, funerals, and different cultures.
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