explain the following research methods in details; Observations Interviews

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
Problem 1LO
icon
Related questions
Question

 explain the following research methods in details;

  • Observations
  • Interviews
  • Focus groups
  • Surveyss.

Secondary research

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer