Explain the concept of predictive analytics in CRM and how it can enhance customer engagement and retention.
Explain the concept of predictive analytics in CRM and how it can enhance customer engagement and retention.
Fundamentals of Information Systems
9th Edition
ISBN:9781337097536
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter6: Business Intelligence And Analytics
Section: Chapter Questions
Problem 6LO
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Explain the concept of predictive analytics in CRM and how it can enhance customer engagement and retention.
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