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How can predictive analytics and forecasting models be leveraged in CRM to optimize sales, marketing, and customer service efforts?

Principles of Information Systems (MindTap Course List)

13th Edition

ISBN:9781305971776

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter1: An Introduction To Information Systems

Section: Chapter Questions

Problem 13SAT

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Business Intelligence Analytics Tools and Techniques

Business intelligence tools are the tools used for analyzing, retrieving, sorting, and filtering information from different business intelligence systems. They are used for creating reports, visualizing large volumes of data, and decision-making.

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