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Explain the concept of brand loyalty and Woolworths approach to Increasing brand loyalty
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- Discuss several total products that are more than their direct features?Think about a specific brand that you use and discuss the following: Identify the branded product and discuss the brands value proposition. Describe the brand’s current marketing mix (product, place, price and promotion) How well does the marketing mix reflect, deliver and communicate the brand’s value proposition? What changes would you recommend to improve the marketing mix and why?Explain the hierarchy of brand associations. Give examples at each level.