Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Explain the concept espoused values.
Expert Solution
Introduction
In other words espoused values can be called as the voice of the senior people of an organistion on the behalf of an organistion or company in public reports.
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