explain mental frames, according to the photo below or express the main points

Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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explain mental frames, according to the photo below or express the main points
7
LESSON 3
Mental Frames
Introduction
To put theories or mental models to work, we use an approach referred to
as systems thinking. While strategic thinking involves consideration of the big
picture, systems thinking begins when we consider a real-world phenomenon and
seek to understand the cause and effect relationships characteristic of a "system."
A systems thinker wonders how an organization works, looking at the parts as
dynamic aspects of the whole. It is the interrelationships of the elements of an
organization that interests the systems thinker.
The Mental Frames
Organization leaders use mental frames to simplify the world they are
observing and to make the decision-making process more efficient. Under normal
conditions, mental frames are generally very useful.
Mental framing is a selective, reductive excessively narrow way by which a
question or information used to take a decision is expressed, presented, worded,
formulated, categorized, and pictured.
A framing is done by the agent itself who designates his selective perceptions
and representations of realities and issues and by the advisors or third parties
who feed the agent with a selective formulation that disseminates their own
picture of things. Example, 50 pesos a day seems less costly than 18000 pesos a
month; Saying "there is 50% chance of success" instead of "50% chances to fail"
could change a decision (the famous half-full or half-empty glass is a common
be a cause for optimism (half full) or pessimism (half empty), or as a general litmus
expression, generally used rhetorically to indicate that a particular situation could
test to simply
mine an individual's worldview).
Some framing is due to pure reasoning errors, logical fallacies, confusions,
and bogus information or knowledge that sneakily infiltrated the memory at one
time or another. Then, the decisions use mixed up or misunderstood notions or
facts.
Framing is the process of understanding and interpreting a particular event.
Goffman (1974) defines frames as "principles of organization which govern events
at least social ones and our subjective involvement in them". Frames are the
"schemata of interpretation" that allow individuals "to locate, perceive, identify,
133
Transcribed Image Text:7 LESSON 3 Mental Frames Introduction To put theories or mental models to work, we use an approach referred to as systems thinking. While strategic thinking involves consideration of the big picture, systems thinking begins when we consider a real-world phenomenon and seek to understand the cause and effect relationships characteristic of a "system." A systems thinker wonders how an organization works, looking at the parts as dynamic aspects of the whole. It is the interrelationships of the elements of an organization that interests the systems thinker. The Mental Frames Organization leaders use mental frames to simplify the world they are observing and to make the decision-making process more efficient. Under normal conditions, mental frames are generally very useful. Mental framing is a selective, reductive excessively narrow way by which a question or information used to take a decision is expressed, presented, worded, formulated, categorized, and pictured. A framing is done by the agent itself who designates his selective perceptions and representations of realities and issues and by the advisors or third parties who feed the agent with a selective formulation that disseminates their own picture of things. Example, 50 pesos a day seems less costly than 18000 pesos a month; Saying "there is 50% chance of success" instead of "50% chances to fail" could change a decision (the famous half-full or half-empty glass is a common be a cause for optimism (half full) or pessimism (half empty), or as a general litmus expression, generally used rhetorically to indicate that a particular situation could test to simply mine an individual's worldview). Some framing is due to pure reasoning errors, logical fallacies, confusions, and bogus information or knowledge that sneakily infiltrated the memory at one time or another. Then, the decisions use mixed up or misunderstood notions or facts. Framing is the process of understanding and interpreting a particular event. Goffman (1974) defines frames as "principles of organization which govern events at least social ones and our subjective involvement in them". Frames are the "schemata of interpretation" that allow individuals "to locate, perceive, identify, 133
and label a seemingly infinite number of concrete occurrences... rendering what
would otherwise be a meaningless aspect of the scene into something that is
meaningful".
Gitlin (1980) suggests that "Frames are principles of selection, emphasis, and
presentation composed of little tacit theories about what exists, what happens, and
what matters."
Shön (1983) describes framing as a mental device that sets the boundaries
of our attention, while Ahn and Ergin (2006) model frames in terms of different
levels of awareness.
Mental frames are important in decision making not only by simplifying
the chaotic situation that the agent faces, but also by defining the problem itself
Brubaker, Loveman, and Stamatov (2004) suggest that "cognitive perspectives are
not things in the world but ways of seeing the world". Kahneman and Tversky
(1979) incorporate framing as an essential part of their prospect theory, where
they distinguish two discrete phases in a decision-making process: a phase of
framing, editing and analysis, followed by a phase of evaluation of the various
prospects. Later studies (Tversky and Kahneman, 1981; 1986) have documented
large and systematic changes in an individual's preference caused by variations in
the framing of the available options in terms of gains and losses.
Individuals use frames to simplify the interconnections in their environment.
In that sense, framing acts similar to a model is an attempt to simplify complex
issues. Consequently, a mental frame carries along the shortcomings of theoretical
models - its deduction results in high efficiency in decision making since the
agent uses mental shortcuts and rules of thumb instead of considering all possible
relations; however, it also results in a major drawback since anything what is left
out of the frame is ignored. A basic notion underlying much of the literature on
heuristics is that these mental shortcuts are many times systematically biased
(Kahneman, et. al, 2000).
Vab
Mental frame is a frame through which we view the world. We attend to what
is inside our frame, oblivious sometimes to what occurs outside our frames, which
can lead to dangerous blind spots. Frames can be useful insofar as they direct
our attention toward the information we seek. But they can also constrict our
peripheral vision, keeping us from noticing important information and, perhaps,
opportunities. Once liberating, mental models can become shackles.
134
The Fram
Blank
easily a da
issue and
(framed) a
unwanted
1. Repre
mode
2. Avail
the m
irrele
Biase
mental se
manipula
The cons
Του
about eith
1. Thw
exam
or ne
2. Thos
prac
Transcribed Image Text:and label a seemingly infinite number of concrete occurrences... rendering what would otherwise be a meaningless aspect of the scene into something that is meaningful". Gitlin (1980) suggests that "Frames are principles of selection, emphasis, and presentation composed of little tacit theories about what exists, what happens, and what matters." Shön (1983) describes framing as a mental device that sets the boundaries of our attention, while Ahn and Ergin (2006) model frames in terms of different levels of awareness. Mental frames are important in decision making not only by simplifying the chaotic situation that the agent faces, but also by defining the problem itself Brubaker, Loveman, and Stamatov (2004) suggest that "cognitive perspectives are not things in the world but ways of seeing the world". Kahneman and Tversky (1979) incorporate framing as an essential part of their prospect theory, where they distinguish two discrete phases in a decision-making process: a phase of framing, editing and analysis, followed by a phase of evaluation of the various prospects. Later studies (Tversky and Kahneman, 1981; 1986) have documented large and systematic changes in an individual's preference caused by variations in the framing of the available options in terms of gains and losses. Individuals use frames to simplify the interconnections in their environment. In that sense, framing acts similar to a model is an attempt to simplify complex issues. Consequently, a mental frame carries along the shortcomings of theoretical models - its deduction results in high efficiency in decision making since the agent uses mental shortcuts and rules of thumb instead of considering all possible relations; however, it also results in a major drawback since anything what is left out of the frame is ignored. A basic notion underlying much of the literature on heuristics is that these mental shortcuts are many times systematically biased (Kahneman, et. al, 2000). Vab Mental frame is a frame through which we view the world. We attend to what is inside our frame, oblivious sometimes to what occurs outside our frames, which can lead to dangerous blind spots. Frames can be useful insofar as they direct our attention toward the information we seek. But they can also constrict our peripheral vision, keeping us from noticing important information and, perhaps, opportunities. Once liberating, mental models can become shackles. 134 The Fram Blank easily a da issue and (framed) a unwanted 1. Repre mode 2. Avail the m irrele Biase mental se manipula The cons Του about eith 1. Thw exam or ne 2. Thos prac
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