Q: what does the coffee shop business segmented focus strafegy?
A: Every market has different groups of customers for their products and each customer groups share…
Q: What was the purpose of the “accelerated growth plan” for Starbuck?
A: Introduction: Starbuck is one of the leading coffee and beverages chain in the world. Although…
Q: Prepare preliminary outline marketing plan for new durian flavored bread using 4Ps
A: A preliminary outline marketing plan means to reach the target audience. It tells how and where you…
Q: explain how knowing which hierarchy of effect the travellers market segment is likely to use will…
A: I have a shampoo and conditioner bar product and I have to influence the travel market segment. Now,…
Q: Identify and understand the individual factors that affect consumer buying decisions
A: Customers' actions prior to purchasing a product or service are referred to as consumer buying…
Q: Identify consumer and marketer reactions to the state of the economy
A: Two main states of the economy are recession and inflation. In recession, economic activity…
Q: Regardless of formality level and medium, how should one communicate messages to the target…
A: Interpersonal Communication: Interpersonal Communication is the communication in which one…
Q: How do buying personas help marketers appeal to larger audiences? Provide an example.
A: Ans. Introduction Buyer personas address your optimal customer. They can incorporate data focuses…
Q: Review consumer sales promotion methods
A: Sales Promotion- A advertising technique in which an enterprise could use very short-time period…
Q: HRB App is an app that enable local farmers to sell their product in the app, it helps buyer pick…
A: HRB App is an app that helps the farmers sell their products directly to the customers willing to…
Q: What exactly is social commerce, and what are the driving forces behind its rising popularity?
A: The reach of the Internet is growing every hour. More and more people are getting caught by the bug…
Q: Product Life Cycle: One of the following statements is NOT true. Select one: a. Total industry…
A: The Product Life Cycle has 4 stages- Introduction, Growth, Maturity, and Decline. The product is…
Q: Give an explanation of two recent advances in computer technology that have helped to increase the…
A: Consumers have been empowered by technological advancements that keep them informed about new…
Q: Product Life Cycle: One of the following statements is NOT true. Select one: a. The ratio of…
A: The amount of time between when a product is first offered to consumers and when it is taken off the…
Q: How does a return on investment pricing objective differ from an objective of increasing market…
A: Obtaining a target rate of return on investment is one of the most common pricing objectives (ROI).…
Q: What is meant by line authority.
A: Line authority is the power granted to someone in a managerial role to direct subordinates' conduct.…
Q: Select any one popular TV advertisement for any product/service that you find ethically…
A: Ethical Decision Making- It inspire fairness and also trust, duties and care for others. The ethical…
Q: What is the function of copy in an advertising message?
A: The method in which an advertiser transports his idea through a message to the viewers or the…
Q: One of the following statements is NOT always true about Marketing Plans. Select one: a. Good…
A: A marketing strategy is a written document that outlines the steps that must be taken to attain one…
Q: Explain what marketing channels and channel intermediaries are, and describe their functions and…
A: Marketing refers to the activities undertaken by the companies to promote their products or services…
Q: . Evaluate each type of consumer sales promotion as it relates to accomplishing your promotional…
A: Promotion- The promotion could refer to the advancement of a worker's position, creating awareness…
Q: Think about an organization where that producs goods or services. How does this organization keep…
A: Ans. Introduction Apple Inc. is an American worldwide innovation organization that works in…
Q: Explain Departmentalization by product.
A: Product- A product is an item provided for sale. It can be an item or a service. A product might be…
Q: What is sales promotion? Why is it used?
A: Promotion techniques is used by all big and small companies to get more and more customers purchase…
Q: Describe the possible objectives of promotion and discuss the circumstances under which each…
A: The initial step of a marketing campaign is to create a brand identity with visuals and slogans,…
Q: Identify the six stages in the process of establishing prices.
A: Price setting influenced the regular lives of the customers in a great manner. The price of the…
Q: Describe team selling and relationship selling
A: Selling is the most perilous business operation because the destiny of the product depends upon how…
Q: Summarize why price is important to the marketing mix
A: Price is one of the most important and crucial element of marketing mix. It is fourth element of…
Q: One of the following statements is NOT true. Select one: a. MARKET DEVELOPMENT involves new…
A: Above question is answered below:
Q: A. Creative Illustration – using your own experience, creatively illustrate the steps involved in…
A: Consumer Decision making process involves the sequential steps while making a purchase. It is the…
Q: Explain the North American Industry Classification System
A: The rule of three implies that in any industry, the three toughest, most competent organizations…
Q: Identify seven methods companies can use to price products for business markets.
A: The methods of product pricing is as follows: Value based pricing-Value-based pricing is a way of…
Q: Discuss the role of relationship marketing and strategic alliances in business marketing
A: Relationship marketing is one of the strategies used in CRM or customer relationship management that…
Q: The business analysis stage generates extremely important information for new product development…
A: New product development: When a company transform some new ideas to establish a new product or…
Q: Why is marketing as important for not-for-profit organizations as profit-driven ones?
A: Marketing is like the very tool of the business operations to communicate their offering to the…
Q: Discuss alternative strategies for selecting target markets
A: Market targeting choices are taken based on market segmentation. The company first segments the…
Q: Describe the growing importance of mobile research
A: The tastes and preferences of the consumers do not remain the same and it keeps changing. Hence it…
Q: To sell luxury pens, personal selling is important, but how to go through process of personal…
A: Personal selling also known by the term direct marketing is a marketing method in which the…
Q: One of the following statements regarding the Product Life Cycle is NOT true. Seleccione una: a.…
A: Product Life Cycle refers to the phases through which a product goes through a it enters into the…
Q: Click on the links to watch the video and explain What was the Southwest Airline marketing strategy…
A: The Southwest Airlines was just an idea that started out in the 70s by two men sitting in a bar in…
Q: Why are pricing decisions important to an organization?
A: Pricing implies to the step which business decides what price would be best for the product to…
Q: When online encyclopedias were first introduced to the market, sales of hard copy encyclopedias…
A: A business doesn't operates in isolation there are various factors which impact the profitability…
Q: How should a sales manager establish criteria for selecting sales personnel? What do you think are…
A: Sales Manager- Sale manager in any company directs the distribution of products to consumers, that…
Q: Select a basis for pricing your product (cost, demand, and/or competition). How will you know when…
A: Price setting distresses the regular lives of the customers in several ways. The price of the…
Q: Explain why optimal profits should occur when marginal cost equals marginal revenue.
A: The additional money generated for producing one unit of any commodities is known as marginal…
Q: What are the major methods used for transfer pricing?
A: Transfer pricing is an accounting and tax approach that allows companies with shared management or…
Q: Explain the goals and tasks of promotion
A: Promotion is a marketing activity used by the business to create awareness about their product in…
Q: Discuss the effectiveness of non-price forms of competition such as, (i) advertising and (ii)…
A: Non-price competition strategies allow a company to differentiate its products or services based on…
Q: Describe team selling and relationship selling.
A: Personal selling defines the process wherein sales representatives are the one who communicate and…
Q: Why is price competition such an issue for CVS as it fights to gain market share?
A: Non-price rivalry is much more complex than a price war. Non-price action includes different…
Explain informal organization.
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