Explain how the following group of people are involved in advertising. a) Mass Media b) Target Audience c) Advertising Agencies d) Government Authorities
Explain how the following group of people are involved in advertising. a) Mass Media b) Target Audience c) Advertising Agencies d) Government Authorities
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain how the following group of people are involved in
advertising.
a) Mass Media
b) Target Audience
c) Advertising Agencies
d) Government Authorities
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