Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain how operations management enhances a company's competitive position
Expert Solution

Step 1: Introduction
The function of operations management has transformed into a crucial predictor of a company's performance in today's fiercely competitive business environment. Effective operations management is a strategic role that can considerably improve a company's competitive position. It goes beyond simply supervising the production process. Operations management equips businesses to succeed in a competitive and demanding market by streamlining operations, lowering costs, enhancing quality, and meeting consumer expectations.
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