Explain how digital technology and the e-environment impact the marketing plan.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Explain how digital technology and the e-environment impact the marketing plan.
 
 
 
 
 
 
 
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The integration, acceptance, and popularity of technology in the current marketplace and workplace are widespread, particularly with respect to marketing. Marketing opportunities have exploded with the rise of digital technology and the Internet, and with those opportunities have come new ways to make marketing decisions and interact with customers.

The importance of technology

when it involves promoting or advertising ways can not be neglected. Well, the technology is dynamic  with daily which helps individuals to plug their business in a very higher manner. it's additionally modified the manner businesses market merchandise. this is often why it is smart to grasp the importance of technology within the promoting trade.

The latest technology is providing lots of advantages for businesses similarly as brands. it's dynamic  the manner marketers do business and make methods. With the assistance of mistreatment effective technologies, you'll handle your promoting strategy with ease. If you're running a business, then you ought to try and notice the simplest promoting strategy in keeping with your business. With the assistance of this, you'll simply reach your target market.

Digital promoting

Social media networks permit you to share fascinating content to grab the eye of your customers. This helps increase the quantity of followers that helps you in more promoting your business or complete.

Online Websites

Having a web site for your complete helps it to garner a worldwide exposure and reach its target market on-line. additionally to the present, you'll additionally build a decent name for your business or complete with search engines similarly as your customers.

Search Engine improvement

With the assistance of SEO, you'll quickly improve the ranking of your web site that may facilitate attract the utmost traffic. This additionally permits you to come up with leads for your business and enhance the expansion of your business.

Email promoting

You can additionally build use of email promoting with another promoting channels like social media. it is simple to make AN email promoting campaign to share your message with uncountable individuals from all round the globe.

Content promoting

By posting fascinating content on your web site or blogs, you'll attract on-line guests. when gaining the trust of those leads and customers, you'll more enhance the expansion of your business.

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