Answered: Explain exploratory research?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain exploratory research?

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Step 1

Research is a process that needs to be improved and completed over time. However, although many researchers are working on innovative projects, most researchers are working on existing theories or formulations.

Step 2

Exploration research is the process of investigating a subject that has not been previously studied or comprehensively explored. This is usually done to understand the current problem better but often fails to lead to a definitive result. Researchers use this research to try to identify an existing event and to obtain new statistics about it. It starts with a common goal and uses research results to find affairs related to the research topic.

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