Explain Christopher Lovelock’s five services classification techniques. Give suitable Indian examples to support your answers. Need deatils for each five services.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Explain Christopher Lovelock’s five services classification techniques. Give suitable Indian examples to support your answers.

Need deatils for each five services.

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