Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Expand OEMs
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Step 1
In the automobile industries and in some other industries also, the companies will purchase the components and spare parts from some other company to produce a product. The components and spare parts are used for manufacturing of final products. And the final products are sold to the customers by the company.
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