Exhibit 12.4 The Market Demand Curve for Claritin Price $8 With patent protection from the government, the demand curve that Schering-Plough faces for its sales of Claritin is the entire market. For example, if Schering-Plough chose a price of $4, then it would be able to sell 400 million units, but the demand curve shows that if it chose a price of $6 or higher, it wouldn't sell any Claritin, despite having a monopoly. 6. 4 3 DClaritin 1 Let's assume/estimate: What would the market 100 200 300 400 500 600 700 800 price and the quantity be under perfect competition? And what for the Demand: p=7-x/150 Quantity (in millions of pills) Cost = 1*x Marginal Cost c'=1 monopoly? 7.

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Exhibit 12.4 The Market Demand Curve for Claritin
Price $8
With patent protection from the government, the demand curve
that Schering-Plough faces for its sales of Claritin is the entire
market. For example, if Schering-Plough chose a price of $4,
then it would be able to sell 400 million units, but the demand
curve shows that if it chose a price of $6 or higher, it wouldn't
sell any Claritin, despite having a monopoly.
7
4
3
2
DClaritin
1
Let's assume/lestimate:
What would the market
100 200 300 400 500 600 700 800
price and the quantity be
under perfect competition?
Demand: p=7-x/150
Quantity (in millions of pills)
Cost = 1*x
%3D
And what for the
Marginal Cost c'=1
monopoly?
Transcribed Image Text:Exhibit 12.4 The Market Demand Curve for Claritin Price $8 With patent protection from the government, the demand curve that Schering-Plough faces for its sales of Claritin is the entire market. For example, if Schering-Plough chose a price of $4, then it would be able to sell 400 million units, but the demand curve shows that if it chose a price of $6 or higher, it wouldn't sell any Claritin, despite having a monopoly. 7 4 3 2 DClaritin 1 Let's assume/lestimate: What would the market 100 200 300 400 500 600 700 800 price and the quantity be under perfect competition? Demand: p=7-x/150 Quantity (in millions of pills) Cost = 1*x %3D And what for the Marginal Cost c'=1 monopoly?
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