Exhibit 12.4 The Market Demand Curve for Claritin Price $8 With patent protection from the government, the demand curve that Schering-Plough faces for its sales of Claritin is the entire market. For example, if Schering-Plough chose a price of $4, then it would be able to sell 400 million units, but the demand curve shows that if it chose a price of $6 or higher, it wouldn't sell any Claritin, despite having a monopoly. 6. 4 3 DClaritin 1 Let's assume/estimate: What would the market 100 200 300 400 500 600 700 800 price and the quantity be under perfect competition? And what for the Demand: p=7-x/150 Quantity (in millions of pills) Cost = 1*x Marginal Cost c'=1 monopoly? 7.
Exhibit 12.4 The Market Demand Curve for Claritin Price $8 With patent protection from the government, the demand curve that Schering-Plough faces for its sales of Claritin is the entire market. For example, if Schering-Plough chose a price of $4, then it would be able to sell 400 million units, but the demand curve shows that if it chose a price of $6 or higher, it wouldn't sell any Claritin, despite having a monopoly. 6. 4 3 DClaritin 1 Let's assume/estimate: What would the market 100 200 300 400 500 600 700 800 price and the quantity be under perfect competition? And what for the Demand: p=7-x/150 Quantity (in millions of pills) Cost = 1*x Marginal Cost c'=1 monopoly? 7.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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