Exercise 6-17 (Static) Working with a Segmented Income Statement [LO6-4] Assume Minneapolis's sales by major market are: Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Common fixed expenses not traceable to markets Office segment margin Minneapolis $ 300,000 100% 180,000 60% 120,000 40% 33,000 11% 87,000 29% 15,000 5% $ 72,000 24% Market Medical Dental $ 200,000 100% $ 100,000 100% 128,000 64% 52,000 52% 72,000 48,000 48% 12,000 21 000 21% $ 60,000 $ 27,000 27% 36% 6% 30% The company is planning a $5,000 advertising campaign next month in either the Medical or Dental market. Marketing studies indicate this campaign would increase Medical market sales by $40,000 or Dental market sales by $35,000. Required: 1. How much would the company's profits increase (decrease) if it advertised in the Medical market? 2. How much would the company's profits increase (decrease) if it advertised in the Dental market? 3. Should the company advertise in the Medical or Dental market?
Exercise 6-17 (Static) Working with a Segmented Income Statement [LO6-4] Assume Minneapolis's sales by major market are: Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Common fixed expenses not traceable to markets Office segment margin Minneapolis $ 300,000 100% 180,000 60% 120,000 40% 33,000 11% 87,000 29% 15,000 5% $ 72,000 24% Market Medical Dental $ 200,000 100% $ 100,000 100% 128,000 64% 52,000 52% 72,000 48,000 48% 12,000 21 000 21% $ 60,000 $ 27,000 27% 36% 6% 30% The company is planning a $5,000 advertising campaign next month in either the Medical or Dental market. Marketing studies indicate this campaign would increase Medical market sales by $40,000 or Dental market sales by $35,000. Required: 1. How much would the company's profits increase (decrease) if it advertised in the Medical market? 2. How much would the company's profits increase (decrease) if it advertised in the Dental market? 3. Should the company advertise in the Medical or Dental market?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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