Exercise 6-17 (Static) Working with a Segmented Income Statement [LO6-4] Assume Minneapolis's sales by major market are: Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Common fixed expenses not traceable to markets Office segment margin Minneapolis $ 300,000 100% 180,000 60% 120,000 40% 33,000 11% 87,000 29% 15,000 5% $ 72,000 24% Market Medical Dental $ 200,000 100% $ 100,000 100% 128,000 64% 52,000 52% 72,000 48,000 48% 12,000 21 000 21% $ 60,000 $ 27,000 27% 36% 6% 30% The company is planning a $5,000 advertising campaign next month in either the Medical or Dental market. Marketing studies indicate this campaign would increase Medical market sales by $40,000 or Dental market sales by $35,000. Required: 1. How much would the company's profits increase (decrease) if it advertised in the Medical market? 2. How much would the company's profits increase (decrease) if it advertised in the Dental market? 3. Should the company advertise in the Medical or Dental market?

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Chapter1: Financial Statements And Business Decisions
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Exercise 6-17 (Static) Working with a Segmented Income Statement [LO6-4]
Assume Minneapolis's sales by major market are:
Sales
Variable expenses
Contribution margin
Traceable fixed expenses
Market segment margin
Common fixed expenses not traceable to markets
Office segment margin
Market
Minneapolis
Medical
$ 300,000 100% $ 200,000 100%
180,000 60%
128,000 64%
72,000 36%
12,000 6%
$ 60,000
120,000 40%
33,000 11%
87,000
29%
15,000 5%
30%
$ 72,000
24%
Required:
1. How much would the company's profits increase (decrease) if it advertised in the Medical market?
2. How much would the company's profits increase (decrease) if it advertised in the Dental market?
3. Should the company advertise in the Medical or Dental market?
Dental
$ 100,000 100%
52%
48%
21%
52,000
48-000
211 000
$ 27,000
27%
The company is planning a $5,000 advertising campaign next month in either the Medical or Dental market. Marketing studies indicate
this campaign would increase Medical market sales by $40,000 or Dental market sales by $35,000.
Transcribed Image Text:es Exercise 6-17 (Static) Working with a Segmented Income Statement [LO6-4] Assume Minneapolis's sales by major market are: Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Common fixed expenses not traceable to markets Office segment margin Market Minneapolis Medical $ 300,000 100% $ 200,000 100% 180,000 60% 128,000 64% 72,000 36% 12,000 6% $ 60,000 120,000 40% 33,000 11% 87,000 29% 15,000 5% 30% $ 72,000 24% Required: 1. How much would the company's profits increase (decrease) if it advertised in the Medical market? 2. How much would the company's profits increase (decrease) if it advertised in the Dental market? 3. Should the company advertise in the Medical or Dental market? Dental $ 100,000 100% 52% 48% 21% 52,000 48-000 211 000 $ 27,000 27% The company is planning a $5,000 advertising campaign next month in either the Medical or Dental market. Marketing studies indicate this campaign would increase Medical market sales by $40,000 or Dental market sales by $35,000.
Required information
SB Exercise 6-16 through Exercise 6-17 (Static)
[The following information applies to the questions displayed below.]
Raner, Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has
two offices-one in Chicago and one in Minneapolis. It classifies the direct costs of consulting jobs as variable costs. A
contribution format segmented income statement for the company's most recent year is given below:
Sales
Variable expenses
Contribution margin
Traceable fixed expenses
Office segment margin
Common fixed expenses not traceable to
offices
Net operating income
Total Company
$ 450,000
225,000
225,000
126,000
99,000
63,000
$ 36,000
100%
50%
50%
28%
22%
14%
8%
2010
Chicago
$ 150,000
45,000
105,000
78,000
$ 27,000
Office
100%
30%
70%
52%
18%
Minneapolis
$ 300,000
180,000
120,000
48,000
$ 72,000
100%
60%
40%
16%
24%
Transcribed Image Text:Required information SB Exercise 6-16 through Exercise 6-17 (Static) [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. It classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given below: Sales Variable expenses Contribution margin Traceable fixed expenses Office segment margin Common fixed expenses not traceable to offices Net operating income Total Company $ 450,000 225,000 225,000 126,000 99,000 63,000 $ 36,000 100% 50% 50% 28% 22% 14% 8% 2010 Chicago $ 150,000 45,000 105,000 78,000 $ 27,000 Office 100% 30% 70% 52% 18% Minneapolis $ 300,000 180,000 120,000 48,000 $ 72,000 100% 60% 40% 16% 24%
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