EXERCISE 4-11 Segmented Income Statement L04-4 Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: Sales Variable expenses. Contribution margin Fixed expenses. Net operating income (loss).. Sales Variable expenses as a percentage of sales Traceable fixed expenses In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: East $1,000,000 390,000 $250,000 610,000 625,000 $ (15,000) Division Central $400,000 52% 30% $160,000 $200,000 West $350,000 40% $175,000 Required: 1. Prepare a contribution format income statement segmented by divisions. 2. The Marketing Department has proposed increasing the West Division's monthly advertising by $15,000 based on the belief that it would increase that division's sales by 20%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented?

FINANCIAL ACCOUNTING
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Chapter1: Financial Statements And Business Decisions
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regions when computing the break-even points for each region? Why?
EXERCISE 4-11 Segmented Income Statement L04-4
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses
for some time, as shown by its most recent monthly contribution format income statement:
Sales
Variable expenses..
Contribution margin
Fixed expenses
Net operating income (loss).
Sales
Variable expenses as a percentage of sales
Traceable fixed expenses
East
$250,000
$1,000,000
390,000
610,000
625,000
$ (15,000)
In an effort to resolve the problem, the company would like to prepare an income statement
segmented by division. Accordingly, the Accounting Department has developed the following
information:
$160,000
52%
Division
Central
$400,000
berlopen
30 30%
$200,000
MAY
West
$350,000
40%
$175,000
Required:
1. Prepare a contribution format income statement segmented by divisions.
2.
The Marketing Department has proposed increasing the West Division's monthly advertising
by $15,000 based on the belief that it would increase that division's sales by 20%. Assuming
these estimates are accurate, how much would the company's net operating income increase
(decrease) if the proposal is implemented?
1
Transcribed Image Text:regions when computing the break-even points for each region? Why? EXERCISE 4-11 Segmented Income Statement L04-4 Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: Sales Variable expenses.. Contribution margin Fixed expenses Net operating income (loss). Sales Variable expenses as a percentage of sales Traceable fixed expenses East $250,000 $1,000,000 390,000 610,000 625,000 $ (15,000) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: $160,000 52% Division Central $400,000 berlopen 30 30% $200,000 MAY West $350,000 40% $175,000 Required: 1. Prepare a contribution format income statement segmented by divisions. 2. The Marketing Department has proposed increasing the West Division's monthly advertising by $15,000 based on the belief that it would increase that division's sales by 20%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? 1
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