Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Example of a technology found in an enterprise environment.
Expert Solution
Step 1 Introduction
Every business needs upgraded technology in order to stand in the market and face it's competitors. The marketers need to understand the current technologies used by the competitors in order to ensure that his cost of production is not too much as compared to the substitute of its products. Effective technology helps the marketer to reduce the cost of production by eliminating the wastage of resources.
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