Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Evaluate the broad environment, e.g. political, social, legal in which the industry of OCSIP is located. How does this affect the industry?
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Evaluate the broad environment, e.g. political, social, legal in Jamaica where OCSIP is located. How does this affect the industry?
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